BRIEF
GoPuff is a food delivery app that operates out of Philadelphia, PA. GoPuff has locations in over 650 US Cities and operates from 500 micro-fulfillment centers.
GoPuff hired me as a photographer to revamp their photography strategy for social media. I was in charge of building out a new lifestyle photography library, come up with video and animation ideas, and also assist with the company's influencer program by developing creative packaging for products sent to influencers and ambassadors.
CHALLENGE
The difficulty in this task was that GoPuff is a delivery app and the products they deliver are not their own. Therefore, I had to find a way to incorporate GoPuff's branding into some of the lifestyle photos. Not all images required branding, but it needed to be visible on some.
DATE
MARCH 2019 - 2020
TOOLS
Photoshop, Illustrator, After Effects, Lightroom
ROLES
Designer, Illustrator, Photographer, Stop Motion Animator
MOODBOARD & RESEARCH
I conducted research on competitors and created a mood board for the new direction, featuring three styles: lifestyle shots with people and products, top-down views of products in lifestyle settings, and products in real-world scenarios. I also plan to incorporate the delivery bag and a phone with the GoPuff logo, to showcase the products and branding in a cohesive way.
PHOTOGRAPHY
For the next few photoshoots, I incorporated the mood board styles into my shooting. I thought it came out amazing and the team agreed. Down below you will see each style inside the photosets.
Matching the first mood board slide, lifestyle with people or hands.
Matching the second mood board set, lifestyle top down view.
And last, matching the third mood board set, products in lifestyle settings.
Then I incorporated some branded shots using GoPuff bags and a phone with the app logo.
Order/Bag Check!
Weird Combos People Order Campaign
STOP MOTION ANIMATION
